Summary / TLDR
Atypickle is a consultancy that specializes in helping individuals and organizations navigate complex, ambiguous challenges — or, as they like to put it, “bringing alternatives to fuzzy problems.” They assist clients who are “in a pickle” or facing tough situations with no clear solutions. Their aim was to create an online platform that accurately reflected their unique approach to problem-solving and appealed to a diverse clientele. They wanted a digital presence that communicated their capabilities, vision and flexibility in tackling unusual business challenges.
Get in touch! Lets build and scale your digital products. We are always open to discuss new projects, creative ideas or opportunities to be part of your vision.
Overview
Atypickle wanted to make a website that would be like a portfolio of all the innovative services they provide. The challenge was very focused: to provide consultation clearly, interestingly, in a user-friendly way for people and organizations struggling with tough challenges, to communicate their differential problem-solving methodology.
Key objectives:
- Build a website that reflects Atypickle’s innovative approach and expertise.
- Ensure the site is user-friendly, allowing visitors to understand and engage with their services easily.
- Develop a clean, modern design that conveys credibility while still retaining a creative, unconventional edge.
- Provide flexibility for ongoing updates and content additions as Atypickle continues to evolve its services.
Services Involved
Strategy and Discovery: Understanding Atypickle’s unique business model and services in order to craft a digital experience aligned with their brand.
UI/UX Design: Designing a visually appealing, intuitive interface that made the website easy to navigate while showcasing Atypickle’s expertise in solving complex problems.
Front-End Development: Implementing responsive design principles to ensure that the site worked seamlessly across devices.
Back-End Development: Building a robust content management system (CMS) that allows the team to easily update the site with new content, case studies, or services.
Content Strategy: Collaborating on the development of content that clearly communicates Atypickle’s mission, values, and offerings in a compelling manner.
SEO Optimization: Ensuring the site was optimized for search engines to improve visibility and attract clients searching for creative consulting solutions.
- Tailored User Experience: Developed an interface catering to students, educators, and administrators, each with a customized dashboard.
- Modular and Scalable: Built a flexible system that can scale with the growing user base and course offerings without compromising performance.
- Consistent Visual Design: Maintained a cohesive design language across the platform, ensuring familiarity and ease of use for all users.
Challenges
- Communicating a Complex Service Offering: Atypickle’s unique value proposition – providing unconventional solutions to difficult, undefined problems – was not easy to communicate through traditional website structures or messaging.
- User Experience for Varied Audiences: The site had to appeal to a diverse audience, from individuals facing personal challenges to large organizations dealing with operational crises.
- Balancing Creativity with Professionalism: Atypickle’s brand needed to come across as creative and innovative, but also professional enough to be taken seriously by corporate clients.
- Flexibility for Future Growth: The website needed to be adaptable, allowing Atypickle to easily update content and expand services without the need for constant development support.
Solution
Our team tackled these challenges through a combination of creative design and strategic development:
- Clear Messaging and Brand Identity: We worked closely with Atypickle to take a very complex service offering and developed it into clear, actionable messaging. Strong visuals communicate on the homepage in one second what they are trying to do: help clients out of a tricky situation.
- Design for a Diverse Audience: The user interface was designed with simplicity in mind to appeal to a broad range of users. The website layout was organized into clear sections for different types of visitors, whether they were individuals seeking personal advice or businesses looking for consulting services. This structure guided users to the right solution for their particular “pickle.“
- Creative but Professional Aesthetic: We crafted a design that used bold colors, playful elements, and engaging imagery to represent Atypickle’s innovative approach, while still maintaining a clean, professional look to appeal to corporate clients. The balance of creativity and professionalism was key to ensuring credibility without sacrificing the brand’s unique personality.
- Flexible Back-End Development: To future-proof the website, we built a CMS that allowed Atypickle’s team to easily add new case studies, update service offerings, and change content as their business evolved. This ensured the website would continue to grow alongside the company.
Results
The website’s clear messaging and intuitive layout made it easier for potential clients to understand Atypickle’s unique value and engage with their services. As a result, the company saw an increase in inquiries from both individual clients and businesses within the first few months.The site effectively catered to a varied audience, providing a professional yet creative feel that was accessible to both individuals and organizations. The site’s SEO optimization improved search engine rankings, driving more organic traffic to the website and expanding Atypickle’s reach.
Conclusion
The website development for Atypickle was a success in delivering a digital platform that accurately reflects the brand’s unique approach to problem-solving. By creating a site that is user-friendly, flexible, and aligned with Atypickle’s creative yet professional identity, we helped the company position itself as a go-to resource for individuals and organizations facing complex challenges. The website now serves as a strong marketing tool and a hub for potential clients to learn about and engage with Atypickle’s innovative solutions.
Get in touch! Lets build and scale your digital products. We are always open to discuss new projects, creative ideas or opportunities to be part of your vision.
