Summary / TLDR
Geras is a cutting-edge digital health and wellness platform that turns smartphones into virtual health assistants. Powered by AI, it monitors health parameters, analyzes patterns, and provides real-time feedback, making health management easier, contactless, and more efficient. Geras.ai focuses on offering comprehensive health solutions, including products and services, to enhance the well-being of users, particularly the elderly. With a vision of “Health Care Anywhere,” Geras aims to become the most trusted digital health platform by offering accessible, user-friendly tools that empower users to take charge of their health from anywhere in the world.
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Overview
Geras envisioned a seamless, intuitive mobile app for Android and iOS that would act as a virtual health companion. The app’s core objective was to monitor users’ health, detect deviations from daily patterns using predictive analytics, and actively engage users to encourage healthier habits. This required an innovative, user-friendly design, smooth integration with various health devices, and the ability to provide real-time alerts to caregivers. Additionally, it was crucial to include features that would enhance user engagement, such as health trends visualization, social login, and a global scan link sharing capability to ensure the app could serve users and caregivers worldwide.
Services Provided
App Design:
- UI/UX Design: Focused on creating a straightforward and engaging interface that was easy to navigate, even for elderly users.
- Wireframing & Prototyping: Early-stage wireframes and prototypes allowed for iterative feedback, ensuring that the final product was well-aligned with Geras’s vision.
- Custom Design Elements: Developed large, clear buttons, easy-to-read text, and voice-guided interactions to enhance user accessibility.
App Development:
- App Development: Built apps for Android and iOS platforms to leverage their full capabilities for better performance, smoother interfaces, and seamless device integration.
- Virtual Scanner Integration: Integrated tool and vital mapping algorithm to monitor health patterns, predict anomalies, and alert users and caregivers when necessary.
- Compatibility with Health Devices: Integrated with health monitoring device, enabling real-time data collection, analysis, and response.
- Health Trends Visualization: Graphical representation of health data, enabling users and caregivers to track weekly and monthly trends. Real-time data from face scans was processed to highlight changes in key health parameters, helping users understand their health patterns better.
- Dashboard & Trends: A centralized dashboard providing an overview of health metrics, trends, and alerts. This feature allowed caregivers and users to track health improvements and spot patterns that might need attention.
- Global Scan Link Sharing: Allowed users to share scan links internationally, ensuring that caregivers, regardless of location, could access the health data.
- Automated Notifications: Integrated push notifications to inform caregivers when users’ vital signs deviated from their normal range, prompting timely intervention. Users also received motivational reminders to engage with the app.
- Social Login: Simplified onboarding by enabling users to sign up or log in via their preferred social media accounts (Google, Facebook, etc.).
Quality Assurance (QA):
- Comprehensive Testing: Rigorous testing across various devices, networks, and scenarios ensured a consistent, high-quality user experience.
- Performance Optimization: Focused on reducing lag, improving load times, and ensuring smooth functionality even with multiple data inputs.
- Data Security: Implemented robust data encryption and compliance with data privacy regulations to protect users’ sensitive health information.
Project Approach:
Requirement Gathering:
- Conducted detailed workshops with Geras stakeholders to understand user personas, the unique needs of elderly users, and the specific requirements of caregivers.
- Identified critical features and prioritized them based on user value and technical feasibility.
Design and Development:
- User-Centric Design: Ensured that every design element was built with the elderly user in mind, focusing on accessibility, clarity, and ease of use.
- Agile Development: Adopted an Agile methodology to ensure flexibility and rapid iteration, allowing the team to adapt to new requirements and feedback swiftly.
- Robust Backend: Developed a backend capable of real-time data processing, supporting AI models that could predict deviations and alert caregivers without delays.
- Modular Feature Development: Key features such as health trends, dashboards, and global sharing were developed as independent modules, making future updates and scalability easier.
Iterative Feedback & Testing:
- Deployed beta versions of the app to a focus group, including elderly users and caregivers, to gather feedback on usability and functionality.
- Iteratively refined the UI/UX and backend processes based on user insights, ensuring a seamless and effective app experience.
Launch and Post-Launch Support:
- Coordinated a soft launch to monitor real-world performance and address any emerging issues promptly.
- Provided ongoing maintenance, updates, and new feature development based on user feedback and evolving market needs.
Challenges
Integrating Multiple Health Devices:
- Compatibility with various third-party devices posed challenges due to different data protocols.
- Ensuring Accurate Predictive Analytics:
- Developing AI algorithms to accurately detect health anomalies required extensive testing.
User-Friendly Design for the Elderly:
- Designing an app that was easy to navigate and understand for older users, many of whom are less familiar with digital interfaces.
Global Scan Link Sharing:
- Addressing compatibility issues across different international telecommunication networks.
Data Security for International Sharing:
- Ensuring secure data sharing across borders while complying with global data protection regulations.
Solution
Seamless Device Integration:
- Used universal APIs and data standardization methods to enable smooth connectivity with various health monitoring devices.
- Developed middleware to address compatibility issues and ensure data integrity across devices.
Advanced Algorithms:
- Collaborated closely with data scientists and health professionals to refine predictive analytics, ensuring accurate health monitoring.
- Implemented machine learning models capable of learning and adapting over time to improve accuracy.
Elder-Centric Design:
- Regularly conducted user testing sessions with elderly participants to ensure the design was accessible and user-friendly.
- Integrated voice-based prompts and large, clear interface elements to minimize confusion.
Scalable and Secure Global Features:
- Developed a scalable architecture for global scan link sharing, maintaining encrypted data transfer to ensure privacy and security compliance.
- Introduced multi-language support and adaptive design to cater to users across different regions.
Results
The Geras Android and iOS apps successfully launched, transforming how elderly individuals monitor and manage their health. With AI-driven analytics, the app provided accurate, real-time feedback and alerts, empowering users and caregivers to take proactive measures. The virtual health companion feature encouraged users to engage regularly with the app, promoting healthier habits and routines. The seamless design and integration with multiple health devices set a new standard for digital health platforms catering to the elderly.
Newly added modules such as health trends visualization, a unified dashboard, global scan link sharing, and social login enhanced user engagement and made it easier for caregivers to monitor and act on health data. The project met all goals, resulting in increased engagement, positive feedback from users, and a stronger market presence for Geras as a trusted digital health and wellness brand.
Get in touch! Lets build and scale your digital products. We are always open to discuss new projects, creative ideas or opportunities to be part of your vision.